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Also in 2020, Instagram rolled out a function titled "suggested posts", which provides posts from accounts Instagram thinks a consumer want to this sort of user's feed.[304] The aspect was achieved with controversy in the Verge, which reported that suggested posts would retain end users glued to their feed, give Instagram more promotion Place, and eventually harm the psychological overall health of customers, while Instagram govt Julian Gutman rebutted, stating the characteristic was not meant to preserve users glued for their screens.

Ongoing analysis continues to take a look at how check here media articles around the System influences user engagement. Earlier analysis has found that media which exhibit folks's faces receive far more 'likes' and feedback Which making use of filters that increase heat, exposure, and distinction also boosts engagement.[390] End users are more likely to engage with images that depict less folks compared to groups and Also they are far more likely to interact with content which has not been watermarked, since they check out this written content as significantly less primary and trustworthy as compared to user-produced content.